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Careers in Marketing

Are you a marketing whiz? Dare to communicate around the world as you put strategy into action through integrated marketing plans in digital, print, email, webinars, trade shows and more.

Marketing Specialist – Briefing Center Management

Job ID R1813033 Date posted 01/23/2019
  • This position will be responsible for helping manage the Content Program (breakout sessions and related activities) for the company’s large-scale, global conferences, VMworld and Partner Exchange at VMworld. Although broad marketing and event management experience helpful, this position requires specific skills and proven success in leading the development of comprehensive programs 300+ sessions. This role will be intricately involved in managing the entire process, including: call-for-papers campaign, content review committee management, session selection management, scheduling and space management, survey and evaluation management, and speaker support services. This person must be able to achieve conference program goals, identify areas for improvement, and implement best practices and process improvements related to the overall management and execution of content-related logistics and operations.  This position reports into the Corporate Event Marketing organization.

    Responsibilities:

    Content role

    Manage all aspects of the content program deliverables, project plans, schedules and reporting for VMworld and related global programming.

    Strategize with key executives on content structure and track development.

    Develop the overall education program for the event and ensure VMware priorities are covered

    Oversee breakout session logistics including number of sessions, optimal sizes, durations, formats, repeat sessions etc.

    Lead Track Owners and Stakeholders to drive key deliverables including Call for Papers, Voting, Session Scheduling, Presentation Reviews and onsite logistics.

    Manage email communications and reminders to Speakers and Track Owners.

    Work with Technology lead on the development requirements for all Content modules including Call for Papers, Voting, Speaker Resource Center, Content Catalog and Schedule Builder.

    Run various reports in Content Management Tool as needed and be able to report out on key findings.

    Work with Marketing Communications Manager to ensure all content pieces are posted and updated on event website.

    Develop strong relationships with event team and cross functional teams.

    Collaborate and work with vendor counterparts at event agency.

    Required Skills/Experience:

    2-3 years of event content or equivalent experience

    VMware product knowledge preferred

    Ability to work on multiple projects at once, set priorities, work independently, problem solve, improvise, and function as part of a team that often must perform under pressure.

    Content management system experience and strong Excel and PowerPoint skills preferred, or quick learner of such systems required

    Must be a creative big  thinker who can take initiative and think outside the box in order to add additional value .

    Ability to collaborate and develop positive business relationships with all cross-functional areas within VMware and with peers

    Proactive and enthusiastic team player with exceptional communication, writing, project management and interpersonal skills

    Must be motivated self-starter with exceptional organizational skills

    Good follow up skills are essential to complete tasks as scheduled

    Diplomacy, integrity, and presence that enables you to work effectively at all levels within large organizatio

    Experience/Education Required/Desired:

    Bachelors or Masters Degree in Business Administration, Management, Marketing or a related field.

    MS Office skills required, with particular focus on Excell

    Position located full time at client site in Palo Alto, CA.

    Ability to travel worldwide.

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