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Sr. Product Marketing Manager

, - Palo Alto,California,US

Apply Now Job ID R1910839

Join the Cloud Platform Business Unit (CPBU) at VMware to help shape the future of IT. Product Marketing plays a critical role in successfully driving products into the marketplace by understanding the current market environment and developing a strategy to drive customer awareness of the benefits of adopting VMware products and solutions. Our team is looking for an experienced PMM to focus on our core product, vSphere.

VMware product marketing managers in the CPBU lead cross-functional teams, setting the overall vision for product go-to-market strategy, monitoring key performance indicators, understanding the dynamics of both direct and channel sales, and influencing many teams towards common goals. They are also responsible for driving the marketing strategy, positioning, messaging, packaging, field enablement and evangelism for their solutions. As a product marketing manager you will also work closely with the core product marketing, technical marketing, and product management teams to also understand the optimal methods and tactics to educate the field.


-Develop and execute plans to scale go-to-market and sales enablement programs

-Develop positioning and messaging that resonates with customers, communicating product features/capabilities in terms and categories that customers understand, care about and are willing to pay for

- Delivery key storylines to both the field (as part of enablement) and customers

- Analyze the sales cycle and channel mix for specific products and solutions, and formulate ideas and approaches to optimize the selling process

- Create and drive innovative initiatives to drive the fast proliferation of VMware products and solutions with the field

- Help define the overall marketing strategy for all products in the CPBU

- Work with a cross-functional team (e.g. business development, alliances, product management, sales, channel partners, and engineering) to drive successful product releases

- Create sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) as required by the field
- Create and drive innovative initiatives to drive the fast proliferation of VMware products and solutions with the field


- BA/BS in Computer Science or equivalent, MBA preferred
- Approx. 5+ years of work experience in product management, product marketing, or equivalent experience in the enterprise software technology industry   
-Background  and familiarity in delivering enterprise software, including software as a service (SaaS)
-Experience enabling or engaging with enterprise-class sales teams and channels
- Proven analytical skills and strategic thinking. Demonstrated ability to develop creative / non-traditional solutions
- Excellent written and verbal communications skills. Ability to translate technology features into business benefits. Previous experience interacting with and presenting to C-level executives
- Strong leader, self-starter and proven team player in a high paced and achievement-oriented environment.

This position is eligible for the DiversifyCPBU referral campaign

Apply Now

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