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Sr Product Marketing Manager - Cloud Management

Palo Alto, California

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Job ID R1812057

Business Summary: Cloud Management, vRealize Operations and Operations as a Service

We believe in and expect ourselves to drive progress for ourselves, our teams, our company, our customers, and our communities. As a global leader in cloud infrastructure and business mobility, we help customers accelerate their digital transformation by making cloud complexities invisible to their innovation teams. We are transforming the way enterprises run and manage their cloud infrastructure. Amidst the rapid growth of VMware’s Cloud Management Platform (CMP) offering, vRealize Suite, has a market leading position.

Job Role and Responsibility:

VMware's vRealize product marketing team is seeking a talented product marketer who will help drive the continued fast-growing of our cloud management portfolio. VMware's Cloud Management portfolio delivers a comprehensive cloud management platform across private, hybrid and public clouds. We enable customers to ensure performance of their applications and run anything from traditional to containerized (cloud native) workloads. This role is specifically for vRealize Operations product line. As the VMware portfolio evolves, we are looking to market both on-premises and SaaS-based offerings. In this role you will work with a tightly integrated team and contribute directly to its hyper-growth story

As a product marketer, you will drive overall positioning and messaging, marketing content development and sales enablement. You will be responsible crafting and delivering go-to-market plans, communicating our value proposition across solution use cases. You will be a great fit for this role if you have product marketing experience with relevant enterprise software, working closely with sales, marketing, and management functions to deliver products to market; sales and support enablement; and writing of blogs, white papers, and presentations.

You are a self-starter, creative, diligent, energetic, and passionate. You’re ready to work with an experienced, fun team in a dynamic environment to continue to grow a new business within VMware. Specifically you will,

  • Develop a deep understanding of the Operations Management market for virtual and cloud environments. Identify customer goals, challenges, buying behaviors and sales motions and define the corresponding go-to-market strategies.
  • Drive product positioning and messaging to clearly and simply articulate the value prop to the end user. Evangelize the positioning and messaging to industry analyst, press, bloggers, prospects, and customers.
  • Launch new products and releases, be the key central ‘launch owner’ coordinating resources across the company
  • Deliver measurable programs that drive bookings globally while working with regional field teams.
  • Create the whole spectrum of sales tools and collateral (presentations, datasheets, white papers, videos, customer case studies, and training materials) to communicate the value proposition of VMware’s products and solutions to customers and partners.
  • Define the sales and channel strategy for specific products and solutions. Analyze the sales cycle and channel mix and formulate ideas and approaches to optimize the selling process.
  • Train the VMware sales force and channel on product positioning and sales tools.
  • Work closely with corporate marketing to determine and execute lead generation, analyst relations, and public relations programs.

Required Skills:

  • MBA and BA/BS in Computer Science (or equivalents)
  • 5 plus years of experience in technology product marketing or product management in the enterprise software market segment - ideally with monitoring, analytics, or management products
  • Proven track record of growing new products into successful businesses, especially for enterprise products
  • Technical background in the datacenter and applications software space, especially understanding of virtualization and cloud management
  • Aptitude to quickly come up to speed on new technology concepts
  • Excellent written and verbal communications skills. Ability to translate technology features into business benefits. Previous experience interacting with and presenting to C-level executives.
  • Proven analytical skills and strategic thinking. Demonstrated ability to develop creative / non-traditional solutions.
  • Strong leader, self-starter and proven team player in a high achievement-oriented environment.
  • Ability to travel up to 20% of time to support events, conferences, or customer engagements
  • A confident presenter who is comfortable presenting to various size audiences both technical and executive
  • A go-getter who enjoys working in a fast-paced, creative, collaborative, and innovative hi-growth environment

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