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Sr. Product Line Marketing Manager

Palo Alto, California

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Job ID R1912423

Plan, direct, and coordinate product marketing policies and programs for software products and solutions in cloud environments. Work independently in an area of specialization to develop analyses of market size, potential and customer buying behavior to determine the demand for VMware products and services and identify potential customers. Work on complex issues requiring advanced analysis of variable factors. Evaluate market trends and define target markets for solutions from VMware and partners and develop customer segmentations based on customer data from a variety of sources. Create process flows for order management including direct customer transactions, channel and managed service provider transactions, and work with technical team on automating system alerts. Determine packaging and pricing to optimize revenue generation in each target market segment. Define overall marketing strategy for assigned products and joint go to market with partners. Develop appropriate positioning and messaging for different level audiences (end user, IT Manager, CXO) and for different target segments. Perform competitive analysis, define and communicate key VMware advantages, and create the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of VMware products and solutions. Develop the sales channel and partner strategy for assigned products and solutions, analyze the sales cycle and channel mix for specific products and solutions, and formulate ideas and approaches to optimize the selling process. Utilize professional concepts to resolve complex issues in creative and effective ways. Exercise independent judgment in selecting methods, techniques and evaluation criteria for obtaining results. In connection with the above duties, utilize knowledge and/or skills of designing and implementing pricing solutions and establishing internal pricing models; using tools including Oracle ERP, SAP and/or Model-N to improve new product introduction (NPI) and operational business alignment, and support new business models; using Agile or Six Sigma methodologies to improve operational efficiency of products/services; providing operational data support for quotes, configuration, orders, legacy and next-generation commerce platforms, and go-to-market activities.

Multiple openings.  Qualified applicants apply online here.

Required Skills:

  • Designing and implementing pricing solutions and establishing internal pricing models;
  • Using tools including Oracle ERP, SAP and/or Model-N to improve new product introduction (NPI) and operational business alignment, and support new business models;
  • Using Agile or Six Sigma methodologies to improve operational efficiency of products/services;
  • Providing operational data support for quotes, configuration, orders, legacy and next-generation commerce platforms, and go-to-market activities.


VMware Company Overview: VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
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