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Senior Manager, Global Partner References and Advocacy

Palo Alto, California

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Job ID R1811319

Senior Manager, Global Partner References & Advocacy

R1811319 Senior Manager, Partner References & Advocacy

Job Description

As part of the Global Relationship and Scale Marketing organization, the goal of the Global Reference Marketing Program is to add the voice of our customers and partners to our corporate marketing activities by developing and nurturing customer and partner advocates.

The Global Customer Reference Senior Marketing Manager will be instrumental in helping VMware expand and scale the Global Customer and Partner Reference Marketing Program by developing a multi-dimensional portfolio of partner advocates and stories that accelerate the sales cycle, increase market awareness and help articulate the journey toward digital transformation. S/he must cultivate strong relationships with Partner Sales and VMware partners to identify, procure and nurture partner advocates.

This person must have a proven track record working cross functionally with multiple stakeholders, managing within a matrix team environment, establishing relationships with C/VP/Director level partners, and delivering an exceptional experience including account-based marketing plans. Success in this role hinges on understanding the business GTM priorities, executive profiling, sales process, partner perceptions and considerations.


  • Exceptional interpersonal skills
  • Enterprise and executive client-service mentality
  • Initiative, a sense of urgency, ability to multi task, and a motivated attitude
  • Ability to prioritize projects in a dynamic environment
  • Team player who can work effectively and efficiently with others

Responsibilities Include:

  • Work closely with internal stakeholders to identify potential partner advocates in order to optimize the lead-to-partner advocacy conversion rate.
  • Secure partner advocates and develop plans for engaging partners based on their ability to validate VMware business value, establish confidence in VMware and act as thought leaders. Marketing activities include speaking engagements, case studies and videos to name a few.
  • Create and manage a plan of record with specified targets.
  • Identify opportunities to acknowledge and reward partner advocates by providing them with speaking opportunities, executive meetings, and thought leadership platforms in a programmatic fashion.
  • Develop comprehensive marketing plan to amplify success stories across various communication channels.

Required Qualifications:

  • 5-10 years of reference manager/customer and/or partner advocacy experience
  • 8+ years of sales, inside sales, customer support or marketing experience
  • Excellent communication, critical thinking and interpersonal skills
  • Strong work ethic and enthusiastic about new challenges
  • Able to work with cross functional teams in a global organization
  • Proficient in Excel, Powerpoint and CRM software

Preferred Qualifications:

  • 7-10 years experience in high tech or software is preferred
  • 2+ years of social media/community experience is a plus
  • Understanding of cloud computing technology and software sales is a plus

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