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Customer Reference and Field Enablement Specialist, Americas

Palo Alto, California

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Job ID R1911162

VMware (NYSE: VMW), the global leader in Business Infrastructure Virtualization, delivers proven virtualization solutions —from the desktop through the datacenter and to the cloud—that energize business, while saving energy. IT organizations in companies of all sizes rely on VMware and its industry-leading platform, VMware vSphere™, to achieve a more efficient, controlled and flexible IT environment. With 2008 revenues of $1.9 billion and more than 150,000 customers and 22,000 partners, VMware delivers the world’s most trusted solutions for virtualization, a strategic initiative that consistently ranks as a top priority among CIOs. VMware’s award-winning technology, market-leading position and culture of excellence provide our 7,000+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.

The Americas Customer Programs team leads the strategic storytelling and participation securing VMware customers by elevating their success and company/personal brand plus building VMware customer advocates. In addition to fulfilling requests from corporate and the Americas, this team ensures marketing amplifies approved stories and leverages customers engagement. Plus they educate and provide internal win storytelling to sales and marketing to influence the sales cycle. 

{AMER Customer Reference and Field Enablement Specialist}

Job posting title: Customer Reference Specialist 

Other options: Marketing Specialist

The Customer Reference and Field Enablement Specialist is a motivated member of a broader Americas cross-functional regional team to support both the GEO and overall global business directives. 

Reporting to the Americas Senior Manager of the Customer Programs Team, he/she thrives in an environment where he/she internally validates customer leads for storytelling and participation in our Program to align to business goals and effectively transitions these accounts to core recruiters. Field enablement support is also a key responsibility and includes identifying internal wins, drafting win summaries and working with an agency to create win reports and win stories amplifying to sales and marketing.

The Specialist is deadline driven, takes ownership of projects and builds lasting relationships with account teams, internal GEO team leaders plus the Global Reference team to fulfill sales and marketing requests. He/she is a great listener with solid interviewingskills with the ability to extract “key nuggets” to capture the customer’s business and people impact. This role also offers new opportunities to support or lead for the team.


  • 2-3 years of sales, inside sales, customer support and/or B2B marketing experience
  • Ability to work in a face pace environment
  • 1-2 years of working in Salesforce, specifically reporting
  • Ideally 1+ year of reference manager experience working with customer reference software (Reference View) 
  • Self-motivated with excellent project management, data management and attention to detail skills
  • Exceptional communication and interpersonal skills 
  • Ability to work independently and as member of a team
  • Strong work ethic and enthusiastic about new challenges and learnings
  • Comfortable with ambiguity and a willingness to try new approaches
  • Understanding of cloud computing technology and software sales is a plus
  • MS Outlook, Word, Excel and PowerPoint skills required
  • BA/BS required

VMware Company Overview: VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
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