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New Graduate - Marketing - Marketing Specialist

Moscow, - Russian Federation

Apply Now Job ID R1910947

Location: Moscow, Russia

Start date: September, 2019

Length: Permanent Position

*To qualify as a New Graduate, you must have Graduated within 12 Months of the Start Date!!!

This role is responsible for supporting the RCIS marketing team with planning, execution and follow-up of the direct and channel marketing programs yet focus on digital marketing, marketing assets production and special projects support

  • Support planning, resourcing, lead management, budget management within the RCIS region. These areas are closely linked to the quarterly KPIs, finance, E&C and legal policies for the region and require close collaboration with key stakeholders both within RCIS Marketing and outside the marketing team (Sales, Business Operations, E&C, Finance, Legal, MSB team, Procurement). The role is to support the RCIS Marketing Team to ensure efficient regional delivery against the current KPIs and in line with the existing policies.
  • Plan and execute digital marketing programs, support customer references and other marketing assets production. Assignment to support the special projects (1-2 in a year)


  • Budget Management support
    • Support on-going budget allocation for RCIS across direct and partner related funding.
    • Processing in accordance with processes, policies and regulations of VMware and local laws
    • Support the document flow, supplier management to efficiently maintain marketing execution and reporting
    • Maintain the repository of the marketing documents and papers to comply with local and internal VMware policies

  • Lead and Campaign management
    • Manage leads and contacts to cleanse, upload and retrieve data for the planned marketing campaigns.
    • Maintain marketing campaigns and reporting in the CRM system (Salesforce.Com)
    • Maintain Marketing Partner Created Pipeline through partners
    • Work closely with GMO (Global Marketing Operations) to ensure the data quality and compliance with data usage policies (GDPR, RF Personal Data legislation)

  • Digital Marketing and Marketing assets production
    • Be the point of contact onto local Digital activities;
    • Plan execute and maintain the webinar program
    • Produce and/or localize digital marketing content and assets by working closely with the GMO team and the digital marketing suppliers
    • Support social media activities
    • Maintain customer References program and partner references assets production
    • Be the ambassador of the VMware brand and make sure that the latest brand guidelines are applied in all of the external and internal marketing campaigns and communication
    • Maintain and update the repository of marketing assets for better usage and re-usage in direct and channel marketing activities.
    • Lead the full planning and execution of special projects (e.g. VMware Summer Academy, 3rd party events)

Key Stakeholders

  • RCIS Marketing team lead
  • RCIS Partner marketing manager
  • CEMEA marketing director
  • CEMEA marketing team
  • Pan-EMEA and Global marketing operations teams – focus on Digital
  • RCIS Sales, Presales and Partner teams
  • Compliance, finance and legal teams

Success Metrics

  • Delivery of regular tasks, on time and within budget (e.g. digital assets production)
  • Key KPIs achievements (lead conversion, marketing pipeline, executive and account engagements
  • Compliance with all VMware policies and guidelines
  • Feedback from key stakeholders

Key Skills, Knowledge & Experience

  • Data savvy (data analyst type background/experience would be an advantage)
  • Excellent attention to detail and ‘quality output’ mentality
  • Strong communicator
  • Proficient in MS Excel, Salesforce, Marketing Resource Management Software*
  • Digital and Social Media Marketing
  • Fluent in English


  • Bachelor’s degree or higher in marketing, economics, IT or related fields
  • 1 year + experience in marketing field and/or internship experience in international/IT/B2B fields or similar

Apply Now

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