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Product Line Manager

Bellevue, Washington

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Job ID R1910384

Product Line Manager - Pricing

VMware’s Cloud Native Apps Business Unit (CNABU) is looking for an experienced Product Manager who can leverage their understanding of the market and customers to drive pricing strategy for VMware's solutions for containers and Kubernetes. As Product Line Manager, you will partner with senior executives across sales, product, marketing, and finance to drive growth and improve go-to-market strategies for the portfolio of products within VMware’s Cloud Native Applications business unit. The role will have senior executive visibility and significant impact on the overall business.


  • Lead the development and operationalization of monetization strategies, packaging, and pricing to drive customer value and sustainable growth

  • Understand the technology, market, customers, and competition deeply to optimize VMware’s go-to-market strategy, including channel partnerships and competitive positioning

  • Be the expert on open source monetization strategies, including which capabilities VMware should build in an open source or proprietary model

  • Collaborate with engineering and support teams to assess the cost to deliver solutions and optimizations to the business model

  • Evaluate partnership opportunities and develop build versus buy assessments

  • Provide input on sales strategy and incentives

  • Establish targets and measure KPIs to track performance and enable continuous improvements

  • Partner with senior leaders and a diverse cross-functional team of marketing,engineeringand sales experts to bring industry leading solutions to market

The ideal candidate would have some orall ofthe following:

  • Prior experience as a product manager deliveringnew innovativeenterprise software products, preferably with experiencein infrastructure software, public cloud platforms,orcloud native technologies

  • Demonstrated thought leadership in monetization strategy, pricing models, and go-to-market strategy. Deep value-based packaging and pricing expertise, preferably insubscription, SaaS, and open source business models 

  • Track record of leveraging qualitative and quantitative dataand hypothesis-driven analyses tosolve large, complex business problems and quantify business opportunities

  • Technical depth that enables you to deeply understand the problem space and earn the respect of exceptional engineers

  • Able to communicate effectively, develop compelling recommendations, and influence internal and external partners

  • Ability to drive key initiatives to successful outcomes in a fast-paced, entrepreneurial environment

  • Bachelor’s in business, engineering or computer science (MBA a strong plus) – or related industry experience (including management consulting, product marketing, or product management).


VMware Company Overview: VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
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"Believe in yourself and the abilities that you bring to the job. Always focus on your strengths, set proper expectations, and deliver with confidence. I look for people who are smarter than me, and who will work with integrity. I like people that have perspective and show a real passion for what they do and how they can bring value to their work and the work of their wider teams."
Anna Dorcey Vice President of the America’s Marketing Team


*For a full list of benefits, broken out by country, please visit our Benefits Website.

  • Parental leave for mothers and fathers

  • Employee Stock Purchase Plan

  • Generous vacation, holiday, and paid-time-off plans

  • Ongoing development through monetary reimbursements and rotation programs

  • Neurodiversity, Backup Child Care and Employee Assistance programs support your loved ones

  • Medical and wellness plans that are inclusive of all family types

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