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Marketing Campaign Manager

Boston, Massachusetts

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Job ID R1911765

Marketing Campaign Manager

VMware Business Unit: CloudHealth by VMware

Business Location: Boston, MA

About The Position

We are looking for an experienced, creative, and results-driven marketing professional, who possesses a diverse marketing background and skill set with experience supporting a content driven demand generation engine

Based in Downtown Boston, CloudHealth by VMware is a global SaaS leader in the fast-growing cloud technology industry. Our goal is to enable large organizations to effectively manage and accelerate their business transformation in the cloud.

The Marketing Campaign Manager position will be responsible for the overall strategy, development, and execution of global new-business marketing campaigns. By collaborating with key stakeholders to understand the corporate goals, quarterly marketing themes, and content strategy, you will be responsible for developing the campaign strategy and building the necessary components to generate pipeline to land, nurture, close new business.

CloudHealth by VMware offers excellent company benefits to pair with its highly motivated and exciting work environment. You have the benefit of collaborating in a small business unit with access to the resources of a large-scale organization.

Key Responsibilities

  • Develop the annual and quarterly campaign plan, define the strategy, refine the messaging based on target audiences, and outline the programs required to obtain the goals and drive the business forward

  • Develop end-to-end campaigns and programs from ideation to execution to tracking results

  • Work within the Digital Marketing group, collaborate with content and creative channels to develop campaign targets and deliverables

  • Create campaign promotion content, such as copywriting for landing pages, email promotions, banner ads, etc.

  • Author and adapt persona-specific content for high impact demand generation campaigns

  • Lead the growth of a variety of channels including email campaigns, nurture, webinars, content syndication and more

  • Working in tandem with our business operations and marketing operations teams, maniacally analyze campaign results in detail, draw insights, and make data-based adjustments to improve performance and key learnings

  • Collaborate with marketing leaders to ensure global alignment of campaign strategy, plan, and execution continuity across all in-market campaigns

  • Align with the corporate communications and social marketing teams to time campaigns appropriately for a stronger go to market launch

  • Align metrics and results tied to agreed pipeline creation goals between sales and marketing

  • Communicate campaign strategies, best practices, and testing results with the marketing team

  • Coordinate with VMware to leverage their broad global reach where and when it makes sense to enhance campaign performance

  • Coordinate with sales leadership to ensure a seamless hand-off process of marketing qualified leads to sales development representatives


  • The ideal candidate will have extensive demand gen campaign experience and/or marketing program management experience

  • Experience building globally integrated marketing campaigns for a B2B technology company

  • Experience writing and/or developing product and industry marketing programs and/or co-marketing programs with technology alliance partners is a plus

  • Candidate must have outstanding communication skills and be able to work as part of a team

  • Candidate must have a successful track record of executing programs with cross-functional virtual teams

  • High energy self-starter with a can-do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting the strategy and getting down in the weeds to get the job done

  • Ability to write promotional content and collaborate with internal stakeholders on the content mix strategy to support the campaign

  • Extensive hands-on experience with marketing automation and program collaboration tools: SFDC, Marketo, G-Suite, Asana, etc.

  • Knowledgeable in technology markets, and experience in cloud computing and virtualization software and services a HUGE plus but not required

Business Unit: Cloud Management: VMware’s Cloud Management team delivers vRealize Suite, a solution that’s essential to accelerating our customers’ journey to digital transformation. It’s our market-leading, state-of-the-art cloud management platform designed to deliver and manage IT services across private, public, and hybrid clouds. VRealize Suite is an integrated, comprehensive solution that meets the challenge of managing a cloud infrastructure from a single pane of glass. We’re changing the way users design, build, view, and manage public and private clouds, and enabling them to run with optimal performance, insightful analytics and automated delivery. Join our user-focused team of software engineers, data scientists, web designers, product managers, and marketers. You’ll gain valuable experience in the fast-growing field of cloud infrastructure management from a pioneer and industry leader.

VMware Company Overview: VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
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